SVP of Programming and Audience Development, National Public Radio (NPR)
Anya Grundmann, As Senior Vice President for Programming and Audience Development, Anya Grundmann leads NPR’s programming center to create and acquire the highest quality content offerings that engage and grow public radio’s audience on Member stations across the country, and inspire new levels of engagement with audiences on digital platforms including podcasts and voice-activated smart speakers. Anya oversees all of NPR’s non-news programs, NPR Music, NPR Events and NPR’s video strategy. In this role, she led the development of Up First, It’s Been a Minute and How I Built This – some of the country’s most listened-to podcasts with extensions across radio, events and more. Grundmann previously served as the Executive Director of NPR Music, a premiere award-winning source for music discovery and innovative multiplatform journalism. In 2013, Billboard named her as one of the “Power 100” in the music industry. Before the launch of NPR Music, Grundmann was Executive Producer of the NPR Music Unit, producing the national classical programs Performance Today, Symphony Cast, and World of Opera. Grundmann was a Sulzberger Leadership Fellow at the Columbia University Graduate School of Journalism and a National Arts Journalism Program Fellow at Columbia University.
NPR delivers podcasts to more ears than any other podcast publisher – delivering more than 1.37B downloads in 2018. And in 2019, NPR has more ways than ever for listeners to engage with NPR podcasts they love and brands to be heard alongside trusted, fact-based journalism and captivating storytelling. With expanded reach in platforms like smart speakers, NPR One, NPR.org and live events, NPR offers brands unparalleled access to loyal podcast fans.
At the Winter Podcast Upfront, NPR’s will showcase our podcast capabilities through a conversation between NPR’s Senior Vice President of Programming and Audience Development, Anya Grundmann and marquee NPR podcast talent Sam Sanders, It’s Been a Minute; Kelly McEvers, Embedded; and David Greene, Up First and host of Morning Edition about creativity, audience engagement and innovation at NPR.
Gina Garrubbo, President & CEO, National Public Media, will provide opening remarks around NPR’s leadership in podcasting and audio, and speak to opportunities for brand alignment.
by Tom Webster of Edison Research09:00 AM